Introducing the next-generation Shark SteamMop, featuring advanced SteamBlaster technology for the best scrubbing performance on the market. Officially released in February 2025. This project was started in late January 2024, and design freeze was on July 11th. Total 169 days of ID development from the initial concept.

The main colorway for the project has been established as black and copper, with an additional white and silver SKU designated for Walmart. CMF is still in development before final release in the market. For the final product, main SKU S2001 was released with white and copper.

ID Concept: Softer Precision
A fusion of precision and soft form, integrating clean lines with gentle curves for an innovative design approach.

In the initial stages of developing ID concepts, we explored a range of ideas before honing in on two distinct approaches: Soft and Precision. For the Precision concept, we emphasized elongated front blockings to create a sleek, sharp look. In contrast, the Softer concept featured a split-cut top UI complemented by a front pill ID, offering a more gentle and approachable aesthetic.

The exploration of the Nozzle Concept included a variety of detailed trim options. Concept D emerged as a standout, featuring seamlessly blended contours and an enhanced steam flow gesture, combining elegance and functionality.

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